Allu Arjun's movie launch

Allu Arjun's latest project was launched recently at film director Gunasekhar’s office in Hyderabad. Produced by D.V.V. Danayya under Universal Media banner, the hunt for the main heroine is on.

The muhurat shot was directed by eminent director S.S. Rajamouli, and Ram Charan Teja sounded the clapboard. V.V. Vinayak switched on the camera while Chatrapathi Prasad gave the script to the director.

On the occasion, D.V.V. Danayya expressed his happiness about producing a movie starring Allu Arjun. He revealed that the film's regular shooting would start from January 15th, 2009 and the first schedule would be wrapped up on January 30th. The second shooting schedule would continue in February or March; in the third and last schedule starting in April, all the remaining portions would be completed.

Music will be composed by Mani Sharma for which Veturi will write the lyrics. The film's editor is Srikar Prasad and Peter Hein is composing the fights. Art work is by Ashok.